As time goes on, the internet gets bigger and bigger and there’s something for everyone out there. If you’re into girls puking and pooping on eachother, the internet has you covered. And if you’re just really into ‘the beverage industry’, then BEVNET.COM has you covered as well! It’s YOUR SOURCE FOR BEVERAGE NEWS, also known as YOUR BEVERAGE NETWORK. Yeah! I’m fucking sold. Bookmark added!

Today, Bevnet has some hard hitting news:

Xyience, the Las Vegas-based maker of Xenergy, had seen fast expansion as a result of a sponsorship deal with the mixed martial arts league UFC and its popular television show   “The Ultimate Fighter.” But this week the company notified much of its approximately 70-member sales force that it would be firing them due to financial setbacks, and this has led to speculation it would soon file for bankruptcy.

The article is nice and no nonsense and goes over Xyience’s ass backwards approach to marketing that saw them blowing millions on TV spots while their product languished on the bottom shelves of supplement stores across the country. Sure, this is nowhere near as juicy (or crazy) as the shit Rich Bergeron spews about the company, but it makes a lot of sense: spend more than you make, and you’re not gonna last.

I’d be amazed if Xyience manages a recovery at this point. Firing your sales staff might buy them a little bit of time, but it’s also like chopping your arm off to make weight for a fight. Good luck winning with one arm, you dumb cripple.