Dave Meltzer dropped some knowledge about how well UFC 157 sold on his radio show today.  From BloodyElbow,

Over 400,000….they’re absolutely thrilled. The show, it was…they had predicted 250. Budgeted 250, I shouldn’t say predicted. But I mean, the predictions internally were 250-300. So they blew away their predictions, big time. It’s..uh..yeah..it’s not as big as I’ve seen some numbers floating around, it wasn’t THAT big, but if you think about what all things considered it was enormous. It was a huge success.

So, for those keeping score, Rousey-Carmouche and Hendo-Machida put a serious dick in the Super Bowl weekend card with Aldo-Edgar and Bigfoot-Overeem. Was it male guilt?  Did people just think this fight was historically significant?  Dave Meltzer thinks it was more along the lines of cultural interference:

There was a very good chance that the promotion of Rousey was TOO successful because she’s been offered a role in the next…whatever it is…the next Hunger Games movie that they’re going to film. And once that happens it’s like…you know, who knows? She’s making a lot of money fighting, I don’t know what those numbers are going to be when they come out when they’re released. But she’s making a ton of money. They signed her to a hell of a contract because they really did believe…not necessarily that she’d be this giant PPV draw, but in other ways she’d be incredibly valuable to the company. And so far she has turned out to be more valuable than they expected.

This pretty much guarantees another big Rousey headliner sometime soon, but how well will she sell the second time around?  I don’t know about the rest of the world but $55 in Chicago will get you a lot further with girls than watching two of them fight.