The semi-official word on Georges St Pierre vs Johny Hendricks is it’s coming up next and should happen sometime late summer / early fall. But interestingly enough, the fight hasn’t been booked yet. Johny Hendricks is starting to get a little antsy over that:

“I don’t know what he’s thinking. I’m just waiting on him,” said the 15-1 Hendricks. “He’s the one that has to say ‘Yes, this is the day,’ or whatever. He has to say ‘yes’ is what I’ve heard and understood so far. I just have to wait and see what happens. I’m ready, though, and I’ve been ready for a while now. He wasn’t injured as far as I know. I wish I knew what the hold-up was.”

It may just be for standard UFC marketing purposes. There’s a life cycle to fight marketing and it’s important to time it properly so you get the most bang for your buck out of every phase. But then there’s a more tinfoil explanation that I kinda dig: that the UFC is waiting until after Anderson Silva and Chris Weidman fight on the 6th of July before locking themselves into anything.

Dana hasn’t been shy about his desire to lock up a superfight for the 20th anniversary of the UFC in the fall. He’s mentioned it in interviews with big mainstream outlets and news recently leaked that the promotion is looking at Cowboys Stadium for October. And while White has admitted he’d rather have the Spider face off against Jon Jones, we already know how much of a company man Jones is when push comes to shove.

That leaves us Georges, who obviously doesn’t want to fight Anderson either but is more likely to acquiesce given enough money and pressure. In a perfect world, Dana and Lorenzo are spending a good chunk of their time massaging this superfight into existence, telling Georges the window on it is closing and this is the last chance he’s gonna get to steal that P4P #1 position out from under Silva. In the painfully disappointing RealityLand, Zuffa is more concerned with keeping its 15+ event a year slate moving smoothly than trying to hardball one of its golden boys into a fight they don’t want to take.