More proof that FOX isn’t just on the MMA bandwagon … they’re on the MMA warwagon:
“We’re jumping on this thing and making a big a deal out of it as we can,” Fox Sports president Eric Shanks said today during a conference call announcing the event’s headliner, a heavyweight title fight between champ Cain Velasquez and challenger Junior Dos Santos. “Guaranteed, we’ll be promoting this across all of our sports and all of our entertainment properties leading up until the 12th.”
UFC on FOX takes place at the Honda Center in Anaheim, Calif.
Shanks said the pre-event festivities will include a Super Bowl-style tailgate event and red carpet extravaganza featuring “every star in Hollywood and every dignitary that we need to get out there to launch this thing.”
Compare this to CBS’s tepid support for EliteXC and Strikeforce back in the day. A few commercial spots and Kimbo at the Country Music Awards. If only there was a way to convey in writing the sound of a slow sarcastic clapping…