(from Garry Cook’s ‘Most Hated Men in Football’ profile)

While the UFC was out in Nottingham for UFC Struve vs Miocic, Dana White made an important announcement at a pre-event press conference: International Grand Admiral Zelaznik is out, former Manchester City soccer club CEO Garry Cook is in. How impressed you are with this news depends on how willing you are to overlook a dude’s douchiness in exchange for his wealth of knowledge and experience running a successful sporting organization. Here’s why Mr Cook was available for hire by the UFC:

THE cancer-stricken mother of Manchester City defender Nedum Onuoha has been left ‘humiliated and devastated’ following a callous e-mail she believes was sent by the club’s chief executive, Garry Cook.

The offensive e-mail emerged after Dr Anthonia wrote to City’s football administrator, Brian Marwood, about a contract dispute her son was having with the club.

In October last year she e-mailed Marwood explaining that, while her body might be “ravaged with cancer and ongoing chemotherapy” she still had her wits about her to argue Nedum’s case.

Two weeks later Dr Anthonia received an e-mail — which appeared to be from Cook and was meant for Marwood — but was instead sent to her.

The e-mail was addressed ‘Brian’ then said: “Ravaged with it!!……I don’t now how you sleep at night. You used to be such a nice man when I worked with you at nike (sic).”

I am assuming Gary’s resume did not include familiarity with email programs as a skill, otherwise he’d have understood the difference between ‘Reply’ and ‘Reply All.’ Oops. On top of this, soccer fans in the UK familiar with Cook have a laundry list of reasons why they consider him a right wanker including his treatment of outgoing players and coaches plus his propensity for Biden-level gaffes. But as an impartial outsider (aka someone who doesn’t give the slightest shit about soccer), most of these examples seem like standard beauty parlor sportsfan bitching.

The thing that interests me most about Cook is his results during his three year tenure with Manchester City: they won the FA Cup and Barclays Premiere League championship and also saw their global reach expanded through an aggressive marketing strategy. He seems like the kind of big boy exec that will actually be able to push things forward on his own instead of having to wait on Dana White for everything. In short, he may be a vile person, but he seems like a vile person that knows how to get shit done.