Chael Sonnen’s book, “The Voice of Reason: A VIP Path to Enlightenment” may seem like a ridiculous, arrogant piece of shameless self-promotion. And for the most part it is. But look deeper, young Skywalker, for in those pages inhabits the mind of a man who uses his intellectual prowess like a Jedi.

Consider this: After Jon Jones beats Dan Henderson he has effectively cleaned out the division. Sure, guys like Alexander Gustafsson and Phil Davis are good prospects, but the former lacks the wrestling and the latter lacks the striking to realistically deal with Jones. Will they get better? Yes. Will they get better enough to beat Jones? Hells nah. So what does Chael do? He moves up to 205 to take on a guy he knows he has a good shot of beating  – Forrest Griffin, then goes on record saying his training partner and buddy, Dan Henderson will wipe the floor with Jones – knowing full well that is highly unlikely but covers his ass in the loyalty department, then he starts a Twitter war with Jones, which the champion foolishly embraces and the MMA media jumps all over.

It’s all part of the will of this Jedi madman. He will beat Forrest because he’s a far superior wrestler and Forrest isn’t really into this whole fighting thing anymore. Henderson will lose to Jones because the only shot he has at winning is a perfectly placed punch. There’s really no one left of interest to face Jones, the Machida rematch notwithstanding. So Chael P. Sonnen, without so much as getting off his couch, just positioned himself to be next in line to face Jones after Machida gets his ass whooped again.

Even if you don’t like Chael you must admire his cunning. Much like Obi Wan’s “These are not the droids you’re looking for” mind-fuck on the storm troopers, Chael just played the entire division with his Jedi pimp-hand.