Deciding to say “Fuck it” as far as fighting ProElite and/or Showtime for the Cage Rage name, founder Dave O’Donnell has just started up a new promotion called Ultimate Challenge UK. Here’s the statement he’s issued on the change (which I have cut up to include only the interesting bits):

From the promoters behind Cage Rage and Fighting Hurts comes Ultimate Challenge UK, a bigger, faster, tougher MMA experience delivering all the drama, glory and full contact fighting from the best of British fighters.

Dave O’Donnell, Director, Ultimate Challenge UK, said: “This is our chance to put fighting first, delivering more excitement, bigger events and all the drama of full contact fighting that the fans have been waiting for. We are no longer affiliated with Cage Rage or EliteXC and have made the decision to found Ultimate Challenge UK to ensure we retain complete control of our future. Ultimate Challenge UK allows us to deliver professional, high profile MMA events and continue to represent the best of UK MMA to a global audience.”

“We started out in this business on our own and now, older and wiser, we are back on our own. I can’t comment on EliteXC or Cage Rage for legal reasons, but I can say that Ultimate Challenge UK has the support of the UK’s top MMA fighters.”

Following the success of the knockout reality MMA show ‘Fighting Hurts’ broadcast on Nuts TV, Ultimate Challenge UK can confirm that a second series will be in production in 2009.

While I’m sure O’Donnel is sad to lose the Cage Rage name, I’m sure he’s happy enough walking away with all the contacts and resources he developped while burning through ProElite’s cash. But still … Ultimate Challenge UK? Can it get any more derivative than that?