If the hair on a man’s chest is a true indicator of a man’s manliness, then Brian Ebersole certainly possesses a giant rooster. Already known for the “hairrow”, an arrow he shaved into his chest challenging his opponent to find his chin, Ebersole changed things up a bit for UFC 140. He had a Tapout logo shaved into his chest, in honor of both his sponsor and his opponent Claude Patrick’s submission skills. (‘Chest hair artist’ is one of those jobs I really, really want to have, and I would be willing to drop significant coin on training and licensure for such.)

Chest hair art is definitely a clever way around any regulations that may prevent fighters from using those henna tattoos to promote whomever is willing to pay, then betting all the sponsor money on themselves in their fights. Resident jackal Frickshun reminded me of this analogy as we were watching UFC 140 in a bar in Brooklyn; he then fended off my attempts to lure him into my “windowless van” and tie him up with duct tape by mentioning the LoJack device that his wife had inserted into his anus earlier in the evening.

We like to take pride in the fact that MMA has intelligent athletes, but according to Ebersole, no opponent has ever done what he tells them to do in chest hair-based communication despite the clear legibility of the furry signals. Warning: the video of Ebersole with the chest hair artist is kind of homoerotic. But it’s homoerotic in more of a Men’s Health kind of way than an amateur gay porn kind of way. That makes it acceptable to watch without photoshopping Justin Bieber’s head onto it.