Hmmm, I wonder what this could possibly be about:

After Tuesday’s news that the UFC and Fox had reached terms for a multi-year deal to broadcast UFC programming on all three Fox channels, the cable company has scheduled a press conference for Thursday.

The press conference will begin at 1 p.m. (PT) in Los Angeles. Fox Sports Media Group Chairman and CEO David Hill is scheduled to attend, alongside Co-Presidents and COO’s Randy Freer and Eric Shanks, and FX President John Landgraf.

Sports Business Journal reporter John Ourand posted on his Twitter account that this will be “one of the biggest announcements in Fox Sports history.”

Meanwhile, Dana White is trying to stay mum on the topic of a new TV deal:

White appeared with Yahoo! Sports’ Kevin Iole on Friday’s “MMA Insiders” on ESPNRadio1100/98.9 FM in Las Vegas.

“We do not have a deal. We’re out there talking to everybody. When you’re out there talking to everybody there’s going to be lots of rumors,” White said (19:10 mark). “In a perfect world, what would really work out great is if you could be on CBS and FOX and Comcast/NBC. Just like the NFL is. That would be the perfect world, but this sport has a lot of room to grow.”

In other words, it kinda sucks that the UFC can’t have deals with Spike, Versus, and FOX all at the same time. Aren’t mega media conglomerates great?

More Dana comments from Tuesday:

“Did I comment when ‘Wall Street Journal’ said we were buying G4?” White wrote via text. “You guys will know when we have a TV deal.”

“When you’re in these negotiations, rumors start flying and everything else,” he said during a press conference today in support of UFC 136, which takes place Oct. 8 at Houston’s Toyota Center. “But to answer your question, I think it’s time.

“I think we do fit into the sports world with the NFL, Major League Baseball, NBA, etc. I’ve always said that what would take it to the next level would be a broadcast deal – being on one of the major networks.”