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Mainstream success is a bit of a double edged sword in Brazil. Sure, there’s money and fame and big commercial sponsors. But those sponsors seem to love putting fighters in ridiculous commercials that make fun of them. Burger King’s first Anderson Silva campaign was all about how he talks like a woman. And now Honda has Antonio Rodrigo Nogueira dancing Gangnam style and eating pineapples like a pygmy savage.

Oh well, at least there’s one glory shot at the end.