Have you ever sat down to watch the fights and thought to yourself “Spike should really start airing the undercard” while taking a sip from a delicious adult beverage? Sure you have. Well, friend, the fighting gods have answered your prayers. From the OC Register via Bloody Elbow:
The “UFC 103: Franklin vs. Belfort” pay-per-view card is going toe-to-toe with the Floyd Mayweather Jr. vs. Juan Manuel Marquez HBO pay-per-view event on Sept. 19.The UFC is known for its creative marketing and counter-programming tactics and it looks like the MMA giant has come up with a good plan to beef up awareness for UFC 103.
The UFC will air a two-hour telecast of the UFC 103 undercard commercial free on Spike TV as a lead in for the UFC 103 main card on pay-per-view, according to a source at the UFC. It remains to be seen how well either event will do with two major PPV events on the same night.
Will the UFC, which has been flourishing on PPV in these tough economic times, take a hit going head-to-head with a major boxing card? Is Mayweather a legit pay-per-view draw? He had Oscar De La Hoya and Ricky Hatton to help pump up sales in his two biggest PPV fights. Will boxing fans, who also follow MMA, bail on the UFC to see Mayweather back in action or will they be lured into watching Rich Franklin take on Vitor Belfort at UFC 103?
One thing is for sure, it’s going to be an interesting night of fights.
Fuck. Ing. Sweet. Honestly, the UFC and Spike should have started doing this a while back. It gains exposure for some of the lower level talent and works as a great promotional tool for the pay-per-view. Plus, I like watching fights. Lots of ’em.
Now comes the big question: how will I have to pace my alcohol consumption in order to be conscious for the main event when the show will be starting a full two hours earlier? I suppose this is one of life’s little conundrums.