We now have a journalistic equivalent to Dana White’s famous ‘Do you want to be a fucking fighter?’ line. He drops it in today’s UFC 108 video blog as he rips into someone on the phone about a Sherdog article calling bullshit on White’s hyperbolic claim that the UFC will be the biggest sport in the world in 10 years. Our bud Zak at WKR was nice enough to type up the whole rant, and here’s some of the highlights:

“…[inaudible] arguing with me about how big MMA will be over the next ten years. Like I give a fuck what Jake Rossen thinks. What has this guy ever done to move the sport of MMA forward– okay? First of all, first of all we’ve done- – we’ve made this thing grow despite all the dicks that write on Sherdog, okay?

“So, instead of, wait, instead of, instead of promoting the fight this weekend– instead of promoting the fight this weekend, this guy is fucking arguing with me about how big MMA is going to be in the next ten years and why it wont be as big as I say it is. Are you mother fuckers into Mixed Martial Arts!?

“So basically, what he just tells me is Jake Rossen, what he likes to do is, he likes to write bullshit stories smashing MMA and MMA writers so you the fans will go on there and talk about him for a long time. Typical fucking bullshit reporter. Jake Rossen, Go fuck yourself!”

That’s actually a pretty accurate assessment of Rossen’s Sherdog duties, but it’s not like there’s anything wrong with that. Heaven forbid someone expresses an opinion that is counter to the Zuffa machine. It’s times like this that I’m glad we here at Fightlinker are insignificant bugs scuttling under a rock as far as Dana is concerned. Between his vengeful spirit and an army of bloodthirsty lawyers, Zuffa’s gaze is like the eye of Sauron: not comfortable to have focused on you.

This is the fun double-edged sword all MMA sites ‘in’ with the UFC have to deal with. You get access, but the axe is always above your head and this kinda thing shows you the sort of pressure news sites are under not to step too far out of line. I’m pretty sure you can count the months Sherdog has had it’s UFC credentials back on your fingers, and don’t think Dana White isn’t willing to yoink them away again at the drop of a hat. This situation might be nothing more than a good laugh and a day or two of forum fodder for fans like us, but I bet Jeff Sherwood ate a bowl of tums drowned in pepto-bismol yesterday. He might actually do that every day, but this time he probably needed seconds.