Right along with “talented” and “athletic,” the adjectives most used to describe Jon “Bones” Jones are also “arrogant” and “cocky.” Fluid and smooth in the cage, Jones is downright awkward outside of it. The UFC light-heavyweight champion has rubbed fans the wrong way, and in an interview with ESPN, once again the young champion shows us why he has those likeability issues. In discussing Lyoto Machida, Jones said:

“I don’t want to fight Lyoto Machida. He was my lowest pay per view draw of last year. Why would I want to fight someone where it’s a lose-lose situation? I won’t make money on it, and he’s a tricky fighter.”

Someone in Jones’ camp desperately needs to sit his gawky ass down and give him some lessons on public relations. If he’s going to adopt the business angle, then there are certain things he needs to know. Not coming off as a douche is lesson one.

Look, we all know it’s about the money, no need to kid ourselves. But the great ones know how to make it seem like it’s also about something nobler. Chuck Liddell would have fought anyone, anywhere, anytime. He would have gotten paid, but it would have been about more than just money. It would have been about pride, and proving that his chin was still intact after four brutal knockouts. Had Chuck not been put out to stud he’d be drooling from the side of his mouth right now and watching “The Price is Right” reruns from his wheelchair. He wanted to get paid too, but he was a warrior.

Jones comes off like the bank CEO who pissed away your 401K on reckless investments then got bailed out and took a $90 million bonus. When they asked if he would accept the Machida fight if he beats Dan Henderson, Jones said, “I don’t even know. I don’t know how to answer that right now.”

Greg Jackson, Malki Kawa, someone for the love of God, either teach this kid how to do this stuff or muzzle him!