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YOU ARE TOO FUCKING POOR

If there’s one thing the UFC is really good at, it’s reminding us that we can’t afford to be elite. Bodog is a bit different … they try to sell the Bodog lifestyle as something anyone can be a part of. Sure it’s bullshit, but everything about Bodog is bullshit. The UFC on the other hand is all about $6000 ringside tickets, exclusive afterparties, and now a $2500 book you ain’t ever gonna be able to afford.

We’d already talked about the book in the past, so I figured now I’d just concentrate on what kind of market the UFC continues to go after with this kind of shit… $100 t-shirts, retardo expensive tickets, and all that garbage. Not an event goes by that Dana White doesn’t gloat about the UFC making more money off the gate than anyone else. Why the fuck is he so proud of this? He’s got a big shit eating grin on his face as he basically announced “Look how much money you fucking idiots paid for this!”

I’m glad that the UFC is so popular that they continue to sell out dispite their crazy ticket prices. So long as that works for them, I say they’re free to continue gouging the fans. Because the more they make, the more they can put back into the sport. But I also can’t wait for a time when the UFC changes it’s strategy and rolls out more product that’s affordable to the average person. When their card sucks cock, they should drop the PPV prices a bit. They should take some of their smaller Ultimate Fight Night shows on the road so that people don’t have to pay 130 bucks to sit in the rafters at one of the ‘big’ events.

Basically, something’s got to give. At the moment the UFC is too expensive for most people to be hardcore fans of. There’s this massive wave of blue collar people who make $8 an hour and only get to see what’s happening through Spike. So long as the UFC continues to raise their prices for tickets and PPVs, these people aren’t going to convert to real fans of the sport. And in my opinion, putting out a $2500 book without an alternative for people who aren’t rich assholes embodies everything that’s wrong with how the UFC tries to sell itself above it’s station.

21 COMMENTS
  • ajadoniz says:

    Maybe they should use that money to pay down their debt. Payout was saying they were downgraded to BB-

  • asdf says:

    who the hell’s gonna buy that book, and why did they have to make it gigantic!

  • steve24 says:

    Great article. I was looking for tickets to UFC 79 in Vegas when they came out. $150 for nose bleeds. I paid $150 lower level tickets at 76. Also, the UFC needs to stop giving so many damn free tickets to fighters and their families who aren’t even on the damn card. All these celebrities that you see on your PPV probably never had to pay for the tickets either. You got people like Paris Hilton who doesn’t probably know shit about the sport wasting up a good seat while Joe die hard fan is sitting in the upper level. The only reason she is at the event is because “its hot” and she’s bangin Chuck.

  • marshal says:

    I’d like to gank that book from underneath Liddell’s mattress.

  • Big D D says:

    spot on.

  • Thomas says:

    From East Coast, refused to buy UFC78 tickiets, Bad Card

  • scorchamatic says:

    damn…i haven’t heard “gank” in a while. making that book out to be an aritistic endeavor that appeals to the type of people who have the cheese to buy it was a smart move on zuffa’s part. i don’t know how much revenue it’s gonna produce with the ” i’ve got more money that god, so i’m gonna spend it on a $3000.00 book crowd”, but it will pique peoples interest about the sport. when i see a $3000.00 book out about a subject i’m not familiar with, i’m gonna think the subject is worth enough to merit the price.

  • Dukes says:

    You know, the UFC’s ticket prices are not that high, man. I went to UFC 71 (from Florida) to see Rampage KO Chuck. My seats were in section 112, the first row of the mid/upper deck. The face value was $275.00. The view was slightly above cage height, dead center, with NO obstructions. They were worth every last penny.

    Are the $4000 ring side seats worth it? Probably not. But $275 for the seats I had was well worth it. I would NOT pay $130 to sit in the rafters as I did for UFC 52, where I saw Chuck KO Randy after TUF 1 (and Trigg kick Hughes int he balls and then get slammed and RNC’ed!). You end up watching the fights on the jumbotrons. Cough up the extra $150 a ticket and view in style.

    The UFC also knows that there is always a percentage of fans that will pay to go to a live event, even if the ticket prices creep up 5%-10% per year, and a larger percentage of fans that will NEVER pay to go, not matter how cheap the tix are. I am not ashamed to admit I’m in group #1, with wealth on loan from God (ditto heads with get this!).

  • Nachtfalter says:

    Maybe Zuffa uses the revenue of this ridiculously overpriced book-thingy to fulfill Randys equally ridiculous demands… err… or at least half of them.

  • sonzai says:

    The UFC is SOOOO much different than any other sport…I’m sure all those sitting courtside/ringside are hardcore fans…

  • miken says:

    They would probably make more money selling the book at a lower price, generating a much higher quantity of sales.
    Even if they price it at $250, they only need 10 times as many people to buy it to make the same amount, I don’t think that’s unreasonable given the massive, original price tag of $2500. Production cost would also get cheaper per book for them to print in larger quantities.
    I know I wont be buying it. Oh well. Something that will no doubt be available in high quality scans on the net soon enough!

  • Tommy says:

    Even for the people who can afford it, who the fuck wants this book?

  • dignan says:

    I’m buying one just to show off.

  • Matt (tapout name shitstain) says:

    I would only buy it if it had a pop up picture of Ken Shamrock in his purple robe.

  • Michaelthebox says:

    Hmm, because top events in other sports have cheap front-row tickets. . .

    Oh wait.

    And what the fuck is this about gouging the fans about a book? Its a fancy-pants, collectors rarity, artsy ass limited edition book. You think the blue collar guys making 8 bucks an hour give a shit? Hell no.

    No, this is about you wanting the book and not being able to afford it. Its a collectors edition, so tough shit.

  • Mr.ThePlague says:

    What $100 shirts? They have pretty typical prices on their website. In fact I’ve ordered a few things off of it.

  • Casper-Fly says:

    seriously though, isn’t this book an independant project? While I agree with most of your points, using a book that UFC had nothing to do with the production of is a little weak. I suppose we should take a few jabs at Ali for that similar GOAT book that came out about him?

  • Don says:

    It’s not accurate to say the UFC had nothing to do with the book. They gave the photographer all access behind the scenes, and the introductions and whatnot are written by Dana White and Frank Fertita.

    That said, I don’t see why anyone should get worked up about this thing. Putting out a ridiculous elitist collector’s item in no way precludes the UFC from also putting out cheap books for the masses. Every sport has endless memorabilia, ranging from cheap shit to the laughably expensive

  • Ted Dibiase says:

    lol gank.

    we should all find some way to steal that book. some way some how.

  • Swedish Guy says:

    Hey Fightlinker, give’s your thoughts on Rampage’s recent remarks on the necessity of sounding white when calling 911.

    This right here:

    http://www.fightopinion.com/2007/11/28/tmz-stirs-the-pot-with-rampage-jackson/

  • Vee says:

    I want that book!

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