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What was up with the UFC’s sponsors?

Xyience was gone. Premiere Fighter was in. Clock was sponsored by that god awful watch company, and Goldberg was wearing one the whole time that looked more like a shackle than a timepiece. Last but not least … LUMBER LIQUIDATORS? Did I see that correctly? And they weren’t even in one of the weird sides, they got their logo right in one of the fighter’s corners.

I know Dana claims he’s just fine without big name sponsors, but it’s kinda lame to see rinky dink sponsors making their way onto the mat and into Goldberg’s commentary. Nice score on the Harley Davidson sponsorship too … that’s a good fit if I’ve ever seen one. Ditto with Rambo. Heroes don’t die … they just reload!

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