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UFC sues Tito Ortiz for wearing his belt

While we promised not to cover any more of the verbal barbs between Tito Ortiz and Dana White, we didn’t say anything about the inevitable lawsuits. I guess the first thing Bald Daddy did on the Monday after UFC 84 was head on down to the legal department and order his evil horde of bloodsucking lawyers to find him a way to sue the pants off Tito. And while Tito’s pants may stay intact for the moment, they’re working on taking away his belt: has learned that Tito Ortiz was recently served a cease and desist request from the UFC. The subject of the complaint was the cover of Ortiz’s recently released autobiography, entitled This is Going to Hurt. The book’s cover features Ortiz wearing the UFC Light Heavyweight Title is intellectual property of the UFC. As such, its use in promotional materials requires the company’s approval per the terms of its standard contract.

Now I want to make sure everyone knows what this lawsuit is about: It’s because Tito is wearing his UFC Light Heavyweight belt. You know … the one he defended a record five times? Yeah … as far as the UFC is concerned, the belt is their intellectual property and can’t appear in any promotional material without their consent.

I have to tip my hats to the UFC: this is some evil ass shit. It’s so evil, it’s awesome. It literally made me glad to not be Tito, the same way those Africa Charity commercials make me glad to not live in Africa. Now I know why everyone tippy-toes around the UFC and tucks their dicks all the time. If you piss them off, they will fuck your shit up.

  • Elfenstein says:

    seriously evil stuff. the dude fought and won them belts and now he can’t show them off on/in his book `? Perhaps if he got someone to draw something resembling a belt – and then put a text next to it xsaying what it really is – then it would be ok ?

  • fightfan says:

    Tito is such a moron. The UFC let things go a little farther than I thought they would. How the hell does he think he can go up against money like that of the UFC and the Fertitta’s.

    I am so sick of Tito’s shit. I hope is just goes away and he turns into Elite’s next Slice…..fighting absolute cans for a living

  • Wu Tang says:

    Tito is looking into scientology… You know, the religion where you give 20% of yourincome and pray to an alien god. GO TITO!! It will explain his gianormous head!

  • Keith says:

    Tito earns ever bit he gets……you call out all the shit he did in the UFC but think of it this way. How big of a star would Tito be without the UFC. Say he fought his whole career in Pride.

  • crs says:

    Oh my god, please tell me you’re joking Wu. We don’t need those cocksuckers getting involved in MMA. But it sounds like something Jenna would go to and lure him into.

    But like it or not the UFC might not have survived until Zuffa bought it out if it wasn’t for Tito. People either weren’t watching or forgot that during “the dark ages” when UFC was banned from cable Tito was their workhorse and only draw. Not Ricco. Not Pedro. Not Randy. Not Randleman. Not Grandpa Dan. Tito was the focal point. I still think he was overrated his entire career, but he did draw the vast majority of UFC’s small audience in those days. Especially after Frank pussed out because Bas was about to fuck him up.

  • Kid Nate says:

    Hey now Fightlinker — you’re using semantics to go back on your pledge like Kid Nate welshing on a bet with the FL.

  • Dana White says:

    What the fuck do you mean “for wearing his belt?” That is our fucking belt and we have the right to do whatever the fuck we want with it. If we don’t want it on the cover of some book about some motherfucker snorting crank day in and day out until he finds out he can beat the crap out of people then that is our fucking right. “His belt…” you fucking parasite.

  • Burtonchik says:

    the lawyer who took on that case is a complete dickwad

    I can’t believe it hasn’t been dismissed yet as a completely frivolous and vindictive lawsuit – which is exactly what it is…

    whoever takes this on should probably be disbarred

  • sonzai says:

    And George Lucas sued Luke Skyywalker into changing his name and the name of Skyywalker Records. And won. Same as it ever was.

  • Zurich says:

    Slight clarification… Tito hasn’t been sued, there is no lawsuit, he just got a cease and desist letter. There’s a tremendous difference.

  • Tito’s lawyers and publishers knowingly and willingly published a book with a LEGALLY TRADEMARKED design and intellectual property which they in turn are using to PROFIT off of without paying Zuffa residuals for the use of their copyright/trademarked properties. Zuffa has all the legal backing in the world and you better damn well believe if Randy ever shows up somewhere wearing the UFC title to a fight somewhere else lawsuits will follow.

  • randall says:

    Oh it’s zuffa at it again. Cowards.

    There’s fightlinker, worshiping a banner. He cares more for the promotional banner than the sport.
    And again, fightlinker, you’re feelings about Fedor are presently being circulated.

    Dana White: Go back to the boxercise club where you belong.

  • kentyman says:

    “DANA IS MY BITCH!”, huh?

    Payback is a bitch too, it seems.