That buys a whole loooooootta Pinkberry.
Of course we already knew that UFC 129 in Toronto was going to be one of the UFC’s biggest moneymakers ever. It had to be, what with over 55,000 seats scalped sold and enough hype to ensure that the pay-per-views would sell like hotcakes, or in this case peameal bacon sammiches.
Well the numbers are now coming out, and it looks like the total gate revenue was $12.075 million US bucks, or somewhere around $11.5 million loonies. That’s right, the loonie is above the greenback these days… suck it, capitalist pig-dogs! Anywho, that more than doubles the previous record of $5.4 mil set at UFC 124 in Montreal, even though the attendance figures aren’t quite double (55,724 vs 23,152), which perhaps tells us something about the ticket prices too. which surprisingly results in a slightly lower take per head.*
As for the PPV’s, they clocked in at about 800,000, which would put it at 11th place in the all-time buyrate rankings (that list wrongly states 1 million buys, which was an early estimate). That’s solid, but a bit disappointing for an event that was otherwise record-setting in every way. Then again, UFC 114 with a meh-ish card of Rampage/Evans and Bisping/Miller somehow managed to tie Liddell/Ortiz 2 (UFC 66) and Lesnar/Velasquez (UFC 121) at 1.05 million buys, so these things don’t always turn out how you’d expect.
But as MMA Mania shows in a nice little chart, 800K is still a step up from the recent trend of rather low-selling cards (260K for Penn/Fitch!). GSP can always be counted on to sell about that many PPV’s, even when there’s no other big names on the card, and even though we all know that it’ll end up going to the judges. With Brock “The Golden Goose” Lesnar out nursing his shitty guts again, and his stock already slipping if TUF’s any indication, it looks like GSP/Diaz would be pretty much the UFC’s only chance to break one million buys again any time soon.
* Edited to correct temporary retardation.