Now that Dana White has finally admitted that the HBO deal is dead (seriously, it was getting creepy, Lars and the Real Girl styles), he’s moved on to bigger and better things: a deal with the Fox network. To me, Fox makes sense because they’re actually known as a network that has balls (aka a degenerate network willing to do anything for ratings), unlike CBS and NBC who are all about pandering to stuffy old people and talking about “A fine tradition of quality television broadcasting” while sipping brandy by the fire. FOX also know how much a new cornerstone sport can help them: they only really arrived as a ‘real’ network after they stole the NFL rights from CBS.
There’s only one real question that needs to be asked when it comes to any of these MMA organizations making it with their network deals: how much are their respective networks willing to get behind the product? We’ve already seen that NBC doesn’t give a shit about Strikeforce. We’ll know in a few weeks if CBS is willing to get behind the EliteXC show or if they balk the second a news organization picks up the story and spins it negatively.
The good thing about the UFC/FOX deal is you know if it actually pans out then Dana’s gonna have most of what he wants carved in stone. While I’m not sure if his “No compromises” approach was smart given EliteXC beat him to the primetime punch, it’s the track he’s on and there’s no going back now. There’s not going to be a question of if the network is going to get behind them – they’ll have it written right into the deal. Of course, that also increases the the possibility that this deal is very likely to fall apart before it even happens.