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The future rests on UFC 79

There’s a lot more going on with UFC79 than just the fights happening in the Octagon. The event is Zuffa’s last big hurrah for the year and if it doesn’t go off large, the implications could be pretty big:

From a business and media perspective, with pay-per-view numbers down slightly for the year and the perception, real or perceived, that the industry has cooled off, the company could use a strong pay-per-view number to close the year. MMAPayout.com should have a complete story on the the company’s pay-per-view numbers for the year next week, however, the company likely needs 600,000+ buys on Saturday to have a shot at beating HBO Boxing for the year.

The race is about far more than just bragging rights as much of this year’s gushing media coverage is largely built on last year’s record setting year on pay-per-view, including the beating boxing storyline. It has been said before, but momentum is self-perpetuating and the company has benefited tremendously from the mainstream media exposure that has resulted from its perceived momentum. If the media stops seeing the sport as the next big thing it could become a self-fulfilling prophecy.

I don’t think we have to worry about the sport going into decline any time soon … as Dana White has said, the UFC doesn’t ‘need’ mainstream acceptance to succeed. But as far as growing the sport goes, it’s kinda important. On the other hand, you could argue that MMA has grown way too quickly over the past two years, and a speed bump or two so things slow down and get evaluated could be just what the sport needs.

8 COMMENTS
  • Swedish guy says:

    I agree with the speed bump theory, we as fans don’t want it to end up another boom-hype-crash thing like when investors in the late 90s bought everything that started with a lower case ‘e’ just to, too late, find out that there was nothing of substance in the companies. eIFL, anybody?

  • Wu Tang says:

    I would buy it, but my fucken indian roomate didnt pay his half of the bill… SO now i have to leech off someone’s wireless to DL this off a torrent, i have a gerat ratio.. Though, nothing beats live.. DONT SPOIT FOR ME BITCHES!

  • Jeremy (not that Jeremy) says:

    The future rests on the sun coming up tomorrow.

    No one knows whether it will or whether it won’t. We’re FUCKED!

  • Big D D says:

    “you could argue that MMA has grown way too quickly over the past two years, and a speed bump or two so things slow down and get evaluated could be just what the sport needs”

    Exactly what the sport needs!

  • MacDaddy says:

    Hopefully that speed bump is Dana White’s chubby body…

  • Xavier says:

    The sport needs to solidify the fanbase, not grow it. Too much growth without turning casuals into hardcores (which is really what is happening now) would hurt things in the long run.

  • Swedish guy says:

    MacDaddy: chubby? Are you outright insane?
    CNBC spoketh:
    “at six feet and a chiseled 210 pounds, Dana White looks every bit the ferocious ultimate fighting champion”

  • Tommy says:

    Mr. Drama queen huh. The future of all MMA rest on the shoulders of UFC 79? That’s sillier then them saying Floyd vs Oscar was the life or death of boxing. The show must go on.

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