Now that you know my “He’s in it for the money” theory, here’s another theory from Steve Cofield: that the press conference was delayed due to some literal last second negotiations:
We did miss out on something in this video that was probably a real riot and that was the 11th hour negotiations to get the deal done. Remember, the original press conference was schedule for 3p ET and had to be pushed back an hour. It’s pretty clear that there were some moments throughout the morning in Las Vegas where the deal appeared to be going south.
Or it could have been Brock Lesnar calling in a bit late?