twitter google

More publicity with Strikeforce?

While Scott Coker has confirmed that Dan Henderson is now one of the top 3 Strikeforce fighters paywise (putting him between Cung and Frank), Dan is still slowly but surely rolling out a number of respect-based gripes regarding the UFC, most of them a little iffy. Why did you pick Strikeforce over the UFC?
Henderson: The decision was based on a number of things. It wasn’t just a financial thing. It was the fact that I felt I wasn’t getting the fight that I wanted in the UFC. That was a big part of that — that I wasn’t and that it got yanked away from me. I think I stepped up for the UFC a number of times and had earned that right again for a title fight. And the fact that publicity-wise, CBS offers quite a bit more than a pay-per-view and Spike TV.

That fight of course is Anderson Silva. Now pardon me for bringing up reality, but he just had a shot at Anderson Silva three matches ago and was absolutely destroyed. And those fights since? An absolutely awful decision against Rousimar Palhares, a razor thin split decision to Rich Franklin (which should really tell you something about Dan’s chances against Anderson), and then of course the shellacking of Michael Bisping, which was awesome but still doesn’t prove another Hendo / Silva fight would go any differently.

But we can sit here and talk down wins all day. There’s one key point Hendo ignores: that he would have gotten that title shot he wanted so badly – he just had to fight Nate Marquardt first. Everyone with half a brain understood why: both guys had already lost to Anderson, so having them take turns rather than go through an eliminator was stupid. Dan’s response? “Well, I’d beat Anderson and then fight Marquardt.” Yeeeeah. That’s reasonable conjecture.

I’m also interested in Hendo’s thought that CBS is gonna do more for him publicity-wise than fighting on UFC pay per views. Forget for a second the UFC marketing machine and let’s just look at the numbers. Sure, CBS gets more viewers, but you could run a test pattern on CBS and still have ‘more viewers’ than UFC PPV buys. That’s the thing with network reach. The numbers are big, but I wonder how much of that is just junk – baseline network garbage.

I don’t want to act like CBS isn’t a big deal, but I definitely don’t agree that being on CBS is going to result in Henderson getting more exposure than he would have via the UFC. Can you really compare maybe 15 minutes of exposure once every several months on CBS to UFC’s highly promoted events, endless Unleashed shows, Countdown specials, Spike PPV replays, etc?