Here’s a little followup on yesterday’s news that Affliction has sponsored a fully wrapped car for this weekend’s NASCAR Sprint 500. I was originally saying that you’ve gotta pay out the ass for something like that, but now Steve Cofield is saying NASCAR has experienced something of a downturn in ad dollars:
The assumption is that this must have cost Affliction an outrageous amount of money. Afterall, Aflac is paying roughly $26 million next year to sponsor Carl Edwards #99 car. But signs now point to the possibility that NASCAR may be in a slight discount mode when it comes to sponsorship. SI.com reported last week that NASCAR is struggling for sponsor dollars. There are only 28 fully sponsored teams for 2009. That falls well short of the 43 eligible spots to run on the Sprint Series.
SI’s says that Dodge, Burger King, Tide, Domino’s Pizza, AAA, AT&T and Alltel have left or will be leaving NASCAR in the near future. Plus teams like the #40 Chip Ganassi car just shutdown and laid off 70 employees because of financial concerns. GM is pulling out of sponsorship at the Bristol and New Hampshire speedways.