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Machida vs Ortiz is fucking dumb

Eugh. While I won’t label Machida as a boring fighter after his dominating performance over Sokoudjou, I’m still not about to say the guy is really that popular or can sell a fight. So why the hell is the UFC looking to book him against Tito Ortiz?

Love him or hate him, Tito Ortiz sells. Up to New Years 2006, the UFC understood this and booked him to sell the most PPVs they could, leading to Chuck vs Tito 2 which sold like gangbusters. But since then they’ve basically squandered his marketability, matching him up against a guy who earned the fight by kicking the head off of UFC virgin Sean Salmon.

Why in the name of sweet baby Jesus would the UFC book Lyoto Machida against Tito Ortiz when there are a few other obvious fights that would be competitive and sell like a motherfucker? Tito vs Shogun would be huge. Tito vs Wanderlei is the rematch everyone wants to see. Tito vs Vitor Belfort is also a slight possibility (although Belfort coming back to the UFC is just a big rumor right now andmay not be possible because he fought in the UK while suspended in the US).

Put simply, if you gave MMA fans a multiple choice questionaire and one of the questions was “Who should Tito Ortiz fight next”, I doubt more than 1% of the population would choose Machida. He’s a deserving fighter, but it’s just not a big matchup.

29 COMMENTS
  • I think this is a move to get rid of Tito and put him in his place…

  • Kris says:

    I think the UFC’s looking for a contender who would only need one more win to get a title shot. After this fight the winner would only likely need one win additional before getting a shot at the belt. It’s a win/win for the UFC. They don’t need to put two big names in one fight as Tito is a big enough draw for a lot of fans no matter his opponent. If Machida wins they have someone who is undefeated with wins over Tito, BJ, Rich, Bonnar, and Sokoudjou while if Tito wins he’s back in the title mix and the UFC would love to have him in another title match.

  • S&M says:

    Well put Kris.

  • Frank Costello says:

    Yep, it’s definitely a move to send Tito on his way with a loss since it is the last fight on his contract. That way, Dana can predictibly crow, “Who cares about Tito in any other organization when one of my guys already beat him in his last fight?!”

  • Toxie says:

    It’s a bad stye match-up for Lyoto…

  • Tanner says:

    Tito isn’t going anywhere, he’s going to be with the UFC. They aren’t going to let him go somewhere else.

    Aside from that I don’t think that Tito is going to accept the fight.

  • Ben says:

    I will be surprised if Tito accepts the fight.

    Here’s the angle where I see this coming from: Machida is a great fighter. He poses significant problems to anyone that he faces. I don’t remember ever even having seen him in all that much trouble in a fight, let alone close to outright losing. He’s likely to keep running through the LHW division, so why not make a name of him?

    Who better to make him a known commodity than Tito Ortiz? Ortiz is near the end of his career (not because he has to be, it just seems like he wants to do all that other hokey Hollywood shit), so it seems like a good way to use his name while you still have it.

    I think this is a good booking, because Machida wins and now more people will know who he is when he runs over a couple other guys and gets a title fight.

  • LR says:

    Terrible style matchup for Ortiz for one.
    Two, Tito can’t talk shit to someone who isn’t easily accessible for rebuttals, and can’t speak English at all. Zero hype factor.

    Tito will want someone who will fire back to produce more hype = more PPV buys = more money for Tito.

  • beewheezy says:

    I think Tito is a huge step down in terms of the actual quality of the fighters Machida should be fighting next. But take it from Lyoto’s perspective, he gets to fight (destroy) a former ufc poster boy / tv celebrity and make a name for himself as something other than “the tall dude who can’t finish.”

  • beewheezy says:

    whoa ben said the exact same thing like 3 posts up whoops…

  • Andrej says:

    It is not dumb it is smart matchmaking! Are you daft. Lyoto Machida get exposure over a very well known fighter. Sure it is not a high calibur match as say Chuck Liddell but they are trying to build a fighter and Tito Ortiz is a gatekeeper. Know I could be wrong and Tito Ortiz wins then Tito Ortiz proves to everyone he is back. So I still don’t know how the hell you can call this dumb? fightlinker

  • márcio says:

    Lyoto in my mind is one fight away from a title shot, Tito is at leat three.
    Lyoto should fight Liddell next and the winner would get a title shot, but I guess the UFC doens’t want to risk having Liddell loose again after his big win against Silva. So maybe the UFC will have Liddell fight Jardine again, giving him one easy fight before his title shot (let’s see if he doens’t screw it up again).
    The next fights I can see happen at 205:

    Machida vs Ortiz
    Liddell vs Jardine 2
    Sokoudjou vs Rua

  • seriously, how they are not jumping off of their nuts to book Tito-Wanderlei right now completely boggles my mind. They keep say their just a the tip of the iceberg with the UFC’s potential in the mainstream, but they aren’t do themselves any good for the cause booking matches like this. In the casual fans eyes Lyoto is a nobody, whos boring, unpopluar, and not marketable. So lets waste one of our biggest draws on him. I will never understand their booking logic.

  • Amy’s got it exactly

  • márcio says:

    Still this is a sport, not the wwe (good ridance) so if Lyoto keeps wining they have to put him against the big names. Nothing they can do about that.

  • klown says:

    Dammit! Book:

    Liddell vs Machida
    Silva vs Ortiz II

    Everything else is bullshit.

  • Foreskin Face Pete says:

    how about tito v technoviking

  • Xavier says:

    Because this is a sport and Machida wins.

    You do remember that this is a sport, right?

  • E says:

    Personally, I completely understand what the linker is laying down (and Amy for that matter). Love him or hate him, Tito Ortiz is a big draw in the UFC; particularly when matched against another decent draw. Silva is a decent draw, not a great draw (in the UFC), but undoubtedly gained some main stream street cred. with his performance against 205 poster boy (Liddell). Ortiz v. Silva would make a lot of money for the UFC and I’d be surprised if Tito actually signed this bout agreement (as he gets a PPV buy-rate cut if he headlines the card).

    That said, the one style of fighter we haven’t really seen Lyoto face is a big, strong wrestler with decent BJJ (i.e. enough to where they are not easily submitted while trying to GnP). Obviously Machida is an incredible counter-puncher (probably the best in MMA) with good balance and ever-improving BJJ (not to say it isn’t already great, he’s a black belt and very dangerous on the ground, it’s just clear that his stand-up is better). But have you ever seen Lyoto facing someone who has little desire to stand with him and can adeptly take him down? Soko could throw him, but wasn’t able to maintain top position. Maybe this would be the case if Machida fought Tito, but I agree with Toxie: this is actually a bad style match-up for Lyoto.

    Since Lyoto is perceived as a boring fighter by the casual MMA viewer and is essentially a non-draw for the UFC, why not put him up against another good wrestler who also happens to be a shitty draw for the UFC? Namely, Rashad Evans. If you’re the UFC you get to derail one of two guys who haven’t lost, both of which happen to be lousy draws–it’s a win-win situation for them.

  • K says:

    Dana is a smart motherfucker. Have Machida destroy Tito and Titos stock value plummets and Dana picks up Tito at a bargain price for the next contract. Could backfire if Tito defeats Machida but I doubt it.

  • Tommy says:

    It’s a great fight for the UFC. Machida was asking for Chuck Liddell, not a great match-up for Chuck. Tito with his diffrent style might give Machida a different run. If so they never have to jepordize their champ. If not they can shut up Tito quite a bit. Either way they win without risking much.

  • Tommy says:

    They UFC isn’t trying to give Tito a quick Title shot here, and that’s what a win over Wanderlei would lead. That or ,ooooh, another fight between Liddell and Tito, just what every fan wants to see. Great thinking guys.

  • Marc says:

    “Tito vs Shogun would be huge.”
    Hahaha…why exactly would Tito vs. Shogun be “HUGE”???

    “Tito vs Wanderlei is the rematch everyone wants to see.”
    I know when I talk to run of the mill UFC fans, they’re all clamoring for a rematch to the epic Tito-Silva fight from 2000…

  • Atom says:

    Tito vs. Shogun would be huge, but it isn’t what the UFC should do.

    Machida vs. Tito — winner vs. Chuck for #1 contender spot

    Sokodjou vs. Alexander — Often compared to one another, its time these two met. The loser might drop to dark matches, or out of the UFC)

    Shogun vs. Jaridne — winner vs. loser of Machida/Tito

    Bonnar vs. Nakamura — winner vs. Wanderlei OR Thiago Silva

    Rashad, Hamil, Thiago/Wandy fight one another.

  • Bruce Leroy says:

    i like this fight. im looking forward to it.

    machida is getting bigger fights now, should be interesting.

  • Vee says:

    If it happens, I’ll watch it. I’m a Machida fan . . . but I’ll have to say yeah, there are many better marketable fights for Tito. I see your point FightLinker. Machida would win this fight via UD, submission or TKO. However I think Tito vs. (Shogun or Wanderlei Silva II) would be far more interesting. Or hey, why not build up Jardine. I just don’t think Jardin versus Ortiz would be exciting.
    (I DON’T THINK ANYONE IS CLAMORING FOR EVANS vs ORTIZ II)

    . . . Tito is a bad match-up for Ryoto?? NO!!
    I would love to see Machida vs. (Jardine or Forrest).

  • ShogunNinja says:

    yes time to stop protecting Tito. While I agree Tito vs Shogun is better, but if Tito is as good as everyone thinks he is then he should win this fight. But Tito isn’t that good, and it’s time everyone realises this, he will lose and his career will be in the gutter. Maybe after Kimbo KO’s Tank, we can finally have the Tito vs Tank fight.

  • K says:

    The record speaks for itself!!!
    Win Rameau Thierry Sokoudjou Submission (Arm Triangle Choke) UFC 79 – Nemesis 12/29/2007 2 4:20
    Win Kazuhiro Nakamura Decision (Unanimous) UFC 76 – Knockout 9/22/2007 3 5:00
    Win David Heath Decision (Unanimous) UFC 70 – Nations Collide 4/21/2007 3 5:00
    Win Sam Hoger Decision (Unanimous) UFC 67 – All or Nothing 2/3/2007 3 5:00
    Win Vernon White Decision (Unanimous) WFA – King of the Streets 7/22/2006 3 5:00
    Win Dimitri Wanderley TKO JF 6 – Jungle Fight 6 4/29/2006 3
    Win B.J. Penn Decision (Unanimous) K-1 – Hero’s 1 3/26/2005 3 5:00
    Win Sam Greco Decision (Split) K-1 MMA – ROMANEX 5/22/2004 3 5:00
    Win Michael McDonald Submission (Guillotine Choke) K-1 – Beast 2004 3/14/2004 1 2:30
    Win Rich Franklin TKO (Punches) Inoki Bom-Ba-Ye 2003 – Inoki Festival 12/31/2003 2 1:03
    Win Stephan Bonnar TKO (Cut) JF 1 – Jungle Fight 1 9/13/2003 1 4:21
    Win Kengo Watanabe Decision (Unanimous) NJPW – Ultimate Crush 5/2/2003 3 5:00

  • kentyman says:

    Win Sam Hoger Decision

    Yes, I think that speaks for itself right there.

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