twitter google

M-1’s “narrative” not so hot right now

It’s media week for the upcoming Strikeforce: Fedor vs Werdum fight and M-1 Global is out and about trying to seem like proper promotional partners in the event. Unfortunately for them, the general reaction they’re getting thus far hasn’t been very positive.

Eyebrows were raised when translation differences between what Fedor said and what was told to media surfaced. Then there was this less than glowing article from MMA Fighting on M-1’s organizational skills:

Fedor Emelianenko was a no-show for Monday’s episode of “The MMA Hour” with Ariel Helwani, leaving M-1 Global’s Director of Operations, Evgeni Kogan, to answer questions in his stead.

Perhaps the most ironic moment of Kogan’s appearance on the show was his remark that M-1 plans to “write our own narrative a little bit more” when it comes to how the company is perceived by fans and in the media.

Of course, this came on the same appearance where M-1’s star fighter and shareholder was missing in action. Kogan said he had no idea where Emelianenko might be during this scheduled appearance, but suggested that he could be “at the beach” or “in a movie.”

Granted, scheduling mix-ups do happen from time to time, but it’s hard to write your own narrative in the media when you can’t even get your most valuable asset to show up for media appearances during fight week.

This was followed by the main non-Fedor fighter M-1 was pushing not having his passport crap in order, and an extremely dubious claim that Fedor is the highest paid fighter in mixed martial arts. Then there’s the fact that Fedor basically skipped out on the CBS card in April so M-1 could have it’s fighters face local ticket-sellers fighters on the who-gives-a-crap prelims.

Maybe if these guys were someone else, they’d get cut some slack. But at this point, people hate M-1 because they have to direct their hatred at Fedor’s career handling on someone, and who better to blame than … his handlers! Between M-1 Global and a person who drowns kittens by the adorable basket, most people would be more receptive to the guy with the baskets. That’s how chilly most MMA fans feel about M-1 at this point.