Here’s a bit of a mindblowing quote from Lorenzo Fertitta in an interview with Kevin Iole*:
One of the greatest successes that we’ve had, for instance, is the last show we did in New Jersey (UFC 78 on Nov. 17). We had a fight being headlined by two guys who had never fought for a championship and, relatively, had never been proven to be pay-per-view draws. But we basically sold out the arena in New Jersey and we did very strong, above average, pay-per-view. So to me, while it wasn’t Liddell-Ortiz, that said more to me than one of what you might call one of our bigger fights did. It showed that our UFC brand can carry a whole show.
Correction: the UFC brand SOLD the show, it didn’t carry it. Lorenzo is basically bragging that they had a shitty show and it sold like hotcakes. Maybe if 78 had been a sleeper event like past Ultimate Fight Nights have been, it would be okay to be proud that the New Jersey show did well. As it stands, the kind of exposure garnered by 78 probably resulted in a lot of people saying the same thing they said after De La Hoya / Mayweather : “Well, that was fucking awful. I’m not gonna buy another one of these things again.”
*WARNING: Kevin Iole is at best an irresponsible source with clear conflict of interest issues, and at worse an incompetent no fact checking douche. Take whatever he covers with the world’s largest grain of salt.