The big announcement has finally been made, and it really was out of leftfield: Lorenzo Fertitta is leaving Station Casinos to work full time on the UFC. While most people will say “Whoop de doo, who gives a shit”, most people are fucking morons. Bringing on Lorenzo really will change the way the UFC is run, and probably for the better. Let’s look at why:
- Dana White is a control freak, and that usually means less gets done because everything hits a bottleneck when it reaches him. Having two main guys on equal footing means twice as much bandwidth to get shit done.
- The UFC finally has a system where they can effectively play “Good cop, bad cop”. Before with just Dana White, it was “Bad cop, fuck off you shit fuckface die”, which has caused a certain amount of problems in the past. I’m not about to believe that the UFC is going to change the way they do business or that both guys aren’t diabolical bastards, but appearance is everything and Lorenzo will be an excellent foil to Dana.
- As a continuation of #2, lots of people just fucking hate Dana White. He’ll never be more than a foul mouthed boxercise teacher to many bigwigs in television and beyond, but Lorenzo Fertitta is much more respectable and harder to dismiss. Expect him to push through deals and create connections where Dana White couldn’t.
It’s way too soon to say if a lot of other rosy assumptions about Lorenzo ‘balancing out’ Dana come true, but already this is looking like a great step forward. I just finished talking about how a UFC dictatorship worried me, mainly because Dana White was the Darth Vader of the MMA world. While Lorenzo could very well turn out to be Palpatine, at least he’s not the kind of guy to go around choking half his fleet to death with the force. On the other hand, he was responsible for the Death Stars, plus a bunch of other bad shit. Hmm. This analogy sucks.