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Japan’s biggest supporter of MMA is sick of this shit

(Don Quijote’s Takao Yasuda, picture from Forbes’ 40 Richest Men in Japan article)

Yesterday we mentioned that Japanese promotion Sengoku might suddenly be on the edge of death, a product of losing major sponsor Don Quijote over some controversial magazine article.

The big confusion came from the fact that this ‘controversial’ magazine article wasn’t very controversial at all. There was nothing about the yakuza or pot smoking or sexy time or any of the other things you’d normally associate with losing a major sponsor. Just a little bit of dissage – maybe a teaspoon of the acid we throw Scott Coker’s way every week.

Our man in Japan, Daniel Herbertson, has an explanation:

Discount chain store Don Quijote, chaired by Takao Yasuda, is arguably the most important company supporting Japanese MMA. Don Quijote’s money bought Pancrase out of debt, founded SRC’s parent company World Victory Road and has been a major sponsor of Shooto, DREAM and Pride FC.

The real problem here is not the fighter contract issues. It is that Don Quijote’a Takao Yasuda is not feeling any support from the Japanese MMA community.

Sources close to WVR claim that the catalyst for this problem with Yasuda was Kamipro Issue 155, page 58, in which a trio of would-be comedians joked about how many empty seats there were at WVR’s Soul of Fight. One said, “All that empty space was important in case of fire.” The rather unfunny one-liner in Kamipro reportedly enraged Yasuda and left him wondering why he could not get any support from the Japanese MMA industry.

Yasuda’s frustration with Kamipro is understandable as the Japanese magazine is famously FEG-centric and pays little attention to SRC. That is well known within the industry, but apparently not known by Yasuda. With the failure of Soul of Fight (Ariake Coliseum was around half empty) and Kamipro’s jokes, Yasuda was left wondering why he has put his money into a sport that is not profitable and does not have a positive community.

So in other words, Yasuda is getting sick of Japanese MMA and it’s bullshit. That’s understandable, I suppose. The last three years have been kinda balls and Don Quijote has nothing much to show for all the money they’ve thrown into the scene. They helped create a financially reasonable, non-sketchy alternative PRIDE and it’s been ignored or mocked. At this point I might want to take my ball and go home too. Or better yet, take it to the UFC?

  • G Funk says:

    AgentSmith Broke the site!!!!

  • frickshun says:

    ^^YEAH!! Thanks for ruining my morning, cockface.

  • agentsmith says:

    Say what?

  • frickshun says:


  • agentsmith says:

    I’m sure I don’t know what you’re talking aboot.

  • Blackula Jonez says:

    Site is working fine now and I am posting from my phone.

    So… not even the no frills fight org is dying a slow death, damn.

    First it was dream is trouble but sengoku and k1 are fine (even though feg runs both k1 and dream I was told k1 was too popular to fail lol), now they are all in dire straights.

    Is there any hope other than zuffa buying these guys cheap as an in roads into japan.

  • frickshun says:

    Smith–>I can’t see shit past ur fuct up post from this morning. Can’t even go to “next page”. It just stops after “Lightweight Mash-ups”. COCK!!

  • agentsmith says:

    Okay, I see it now.  It’s fucked in Internet Explorer, but everything’s cool with Firefox, that’s why I didn’t see it at first.

  • Letibleu says:

    people still uSe IE?

  • frickshun says:

    ^^I don’t get a choice @ work!!

    I use Chrome @ home (that rhymes).

  • subo says:

    I made the move from Firefox to Chrome about a month ago.  I regret nothing.

  • agentsmith says:

    Apparently it was my fault.  I copy-pasted my article in from MSWord, and I guess Drupal is allergic to that shit.  Sorry folks.