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IFL’s ‘new and improved’ timeslot

The past few months have been busy ones for the IFL in terms of TV deals, what with MyNetworkTV dropping them and a live deal with HDNet. The latest news is yet another ‘tweak’ to their schedule as their IFL Fight Night show has been moved from whatever random spot wasn’t being taken up by dart tournaments to Saturday night at midnight. While getting moved from ‘prime time’ to ‘late night’ might not sound all that great on the surface, Adam from MMA Payout looks at it as a potentially positive move:

Previously, the program was hard to find due to scheduling differences and preemptions across the network’s various regional affiliates. With a defined national time slot, the company can now promote its FSN programming more effectively. The Midnight Saturday night slot is also considered attractive because of its appeal to the 18-34 year old male demographic which is the key component of MMA viewership and the lack of competition from other sports programming.

So basically they’re banking on young stoned losers who don’t go out on Saturday nights to tune in. And they’re hoping the new dusty corner on the schedule means Fox Sports will stop preempting them every time hockey, basketball, football, soccer, tennis, swimming, pool, poker or broomball season starts.