What does one do to grow the audience? What does one do to sell tickets besides putting on the best show you could possibly put on? And when you put that show on and you still can’t sell tickets well then you have to ask yourself does the public want this? Do they really want fights? Do they want mixed martial arts? Do they want competition at the highest level of the sport? Or do they want to run around wearing their Affliction t-shirts and swigging Xyience. What is this really about? Is there really a fan base for this or is it a cult? And I’ll tell you, as truthfully as I can, I don’t know the answer.
Even if you’re just a Xyience swilling Affliction wearing meathead who doesn’t care about the IFL, you should still check out the full interview to read everything Larkin is saying, if only to giggle about how badly the dude just doesn’t ‘get it’. I could write a book on why the IFL hasn’t been successful, but that would cut into my porn watching time (which has increased greatly since I found Empornium). Instead I’ll just quote Ben over at Cage Potato who sums up the IFL’s current problem with a lot less four letter words than we would have used:
EliteXC is Kimbo Slice and Gina Carano. WEC is Urijah Faber. Strikeforce is Frank Shamrock and Cung Le. The IFL, on the other hand, is a questionable camp system where no single fighter is given more attention then his legendary coach. Larkin seems to think that solid matchups between up-and-comers should have been enough to make his league marketable. Am I a fake MMA fan for thinking that personalities create interest, not just talent?
I’m kinda getting the feeling from all these somber quotes from Jay Larkin that the IFL has traveled deep down Shit Creek and have suddenly found themselves in the Bay of Totally Fucked. It’s too bad as well … their last show in New Jersey was actually pretty good and their next show is looking decent as well. If they’d started out this strong in the first place rather than burning millions and millions to get where they are today, they might have actually had a chance.