twitter google

IFL CEO a “Marketer of the Next Generation”?

A quickie before I run off for the day: Gareb Shamus was named one of Brandweek’s 10 Marketers of the Next Generation. Am I the only one who finds it funny that this guy wins a marketing award? His company is hemorrhaging money specifically because they can’t figure out how to market their live shows properly. Sure, he’s done some interesting things. But so far none of it has worked, and in business it’s not what’s cool and fresh, it’s what succeeds that counts.