[J]ust in the last 12 months St-Pierre has signed lucrative endorsement deals with companies such as Coca-Cola, Google and Bacardi. He’s got a deal with HarperCollins to write a book that he describes as part autobiography and part philosophy (“kind of like ‘The Art of War,'” St-Pierre said). He’s also renewed his apparel deal with Under Armour and signed one with noted MMA equipment manufacturer Hayabusa, all despite not setting foot in the UFC octagon since April of 2011 thanks to a torn ACL in his right knee.
According to industry sources, St-Pierre currently has 14 endorsement deals with each paying him somewhere in the six-figure range. If you tally up the numbers from past and present deals, his income outside the cage is well into eight figures, sources say, with much of it coming in the past year alone.
“He’s been at that point for a while,” White said. “It all depends on what your number is, what’s your ‘game over’ number. But it’s not about that for GSP. He’s had ‘game over’ money for a long time.”
Fortunately for us, Georges seems just as obsessed and committed to MMA as he was when he started. How he’ll react if all of a sudden his sheen of invincibility comes off is a serious question, but at least we don’t have to worry about losing him to Steven Seagal movies and general boredom like Anderson Silva.