It always amazes me when companies jump headfirst into something like MMA without ever checking to see if the pool they’re diving into has any fucking water. Mark Cuban has been a lot smarter about all this by sticking a toe in the water and then checking his bank account very carefully before continuing. Not so for the Golden Boy / Affliction teamup, who look like they wanna explode onto the scene:
The word behind the new Golden Boy Promotions/Affliction MMA organization is that they already have Matt “The Law” Lindland signed to a three-fight contract, and are chasing after a few other big name fighters as well. Fedor Emelianenko has been linked with the new organization, but according to Inside MMA they are also looking to sign Andrei Arlovski, Josh Barnett, Ben Rothwell and Aleksander Emelianenko.
Rumor has it that they are looking to hold their first event sometime in June in Las Vegas, but obviously they’d have to have some fighters signed before holding an event.
Basically it looks like they want to pick up all the most expensive and difficult to work with free agents around. Add Tito Ortiz to the list of possible fighters and you’ve got yourself a long list of very pricey talent. I doubt they’d be putting everyone onto the same card but as it stands if they want to put together a high profile card they’ll be blowing millions of dollars on the talent alone.
No matter what kind of muscle Oscar de la Hoya’s Golden Boy brings to the table, I very much doubt this new promotion is going to be able to come out of the gate making money. The real question is how much money are these guys ready to lose before they give up? If they really plan on bucking up and paying out for the people they say they want, they could end up KO’ing themselves before they even get rolling.