Forums | Pictures | Members | My Forums | My Profile

Fightlinker



The WAMMA story just keeps giving and giving. The latest update is that WAMMA has found some kind of mystery sponsor who shall now get their logo ON THE WAMMA BELT. Whoring the belt out to sponsors is supposed to build WAMMA some 'additional credibility':
The World Alliance of Mixed Martial Arts is on the verge of signing a recognized company as its first major sponsor in a deal that will build additional credibility for the start-up sanctioning body.

WAMMA is in late-stage discussions with the undisclosed company for a sponsorship that will, among other marketing tie-ins, brand the organization's championship belts with the company name.

"It's a feel-good sponsor; it's a sponsor that's not going to be able to be criticized by anyone," said WAMMA Chief Operating Officer Mike Lynch in an interview with MMAjunkie.com (www.mmajunkie.com). "We're 99 percent there. It is something that's going to go a long way to forming up our credibility – not only in the sport but with corporate America."

The company is not part of the MMA industry and likely has no current agreements in place with promotions in the sport. Collaborating with WAMMA affords a sponsor the opportunity to test the MMA marketing waters with a largely independent organization, though WAMMA has partnerships in place with Affliction, M-1 and Adrenaline MMA.

"This strategic partnership will go a long way to help convince people that WAMMA is going to be here to stay," added Lynch, who expects to have the deal done within the next few weeks. "This will show that WAMMA is viewed by fans and by corporate America as a credible, legit sanctioning body that is here for the long term."

Is it just me, or is the Undisputed Heavyweight Pepsi belt (or whatever it ends up being) not exactly the most legitimate sounding thing in the world?
steve4192
Awesome.

I can't wait for Fedor's next defense of the Applebee's HW championship of the world.
RaginAsian
Ten bucks says it's Affliction and the belt gets some awesome skulls/roses/old english lettering.

Or picture this -- Fedor emerges from the battle of the century, nay, millennium against Kimbo Slice and they officially CROWN him with the WAMMA/Affliction Universal Heavyweight Championship TOP HAT.

So badass.
maybe the Jackal ate yo baby...
The guy who authored the article is a member of WAMMA's Men's Ranking Committee.

PS: Fuck WAMMA.
Steve
UPDATE! They posted a link to a picture of the new belt!

[Link]
Suqleg
Isn't their purpose for being to stop Mixed Martial Arts from being branded? Anyone who thinks Wamma is anything other than a bunch dudes on the outside looking in of the UFC money train and want their piece is nieve. They missed their chances to get paid and are now trying for a piece. Good effort on their part but no way we roll over and buy this shit
nem0
In a way, this actually sounds like something that's bringing MMA into the same realm as more mainstream sports. I mean, how many sporting events, arenas, or even teams are named after whoever their main sponsor is? Hey look, it's the Nextel Cup, or the Pepsi Halftime Show, or the Staples Center! Not that I'm really okay with the whole re-branding theme, but it's not without precedence, and in a sick way it kind of points to a new level of mainstream legitimacy for MMA.
Bump
Maybe Winston is getting back into the sponsorship business. The Winston Strap: Filtered Kings & Menthol 100's.

It's probably a liquor company with a name as gay as WAMMA. Beefeater Gin. lol
jack twist
i am really pulling for mcdonalds and then it would be roy nelsons fate to beat fedor
allelbows
a top hat would be, well, tops!
Not Logged In
Only FL members may reply to forums.