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Affliction VP Tom Atencio seems to be living in a place other members of his company have never even heard of: reality. From USAToday.com: What concerns me a little bit, just to be honest, is just the fact that letting people know outside of the hardcore fans that we have events going on. Even the casual viewer, even the person who knows nothing about MMA, they know UFC and for me, the biggest hurdle is to combat that and let people know that Affliction also has fight events, the entertainment company. While this is blatantly obvious to anyone not in a vegetative state, it's still refreshing to hear a guy in Atencio's position shy away from the promoter-shtick for a minute and reveal his legitimate concerns. That sounds almost complimentary towards Atencio and company. With that over with, it's time to point out that the Affliction VP's concerns involve "letting people know" that the company has "events going on." I have trouble managing my collection of stripper hair, yet even I have a solution for this predicament: a secret method known simply as "advertising." It wouldn't kill the guys running this show to cut back on Big Tim's salary and invest the savings into promotion that reaches those people who weren't going to buy the event anyway. In any case, kudos to you, Tom. Good luck battling the eight headed monster. You're going to need it.  Atencio has a moment of clarity finally threw all bullshit blinders. I am real glad someone at Affliction finally noticed and realized you have to promote a show to begin to sell it. Lets just hope this is not way way to late ? And if there is a 3rd show and thats a BIG ass if right now. I myself would not be bettig on one if I had to choose. Affliction will go about promoting the 3rd show a little different ?  He almost sounds like he's starting to give up.
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