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Fightlinker
And here I was thinking Dana had just pulled that 1.2 million PPV buys number out of his ass:
So how do they determine that number? White says the company has “mad scientists” who crunch data and are very accurate with their estimates.

"It took us a long time to figure out how to do this, but we come damn close to nailing the number," he said. "Boxing's been doing it for years. They get these guys paid before the fight because they know exactly what they'd do on PPV buys. There's a formula to it, a secret. We figured it out. We should be very close. I'm predicting 1.2. Maybe a little over, or a little under, but we'll be in that range."

I wonder if those boxing scientists have figured out what to do about that boxing AIDS that has been ravaging the sport for years. 'More De La Hoya' is only gonna work for another year or two. Regarding Dana and his mad scientists, I figure the conversation went something like this:
"So whatever we do with the rest of the card, the numbers will stay the same?"
"Yup"
"Even if we add Quinton Jackson vs Wanderlei Silva?"
"Yup"
"And what if we stack the rest of the card with fights no one gives a shit about?"
"Dana, we've already gone over this. Remember New Jersey?"

Dru Down
- Questioning
Why do I suddenly have the mental image of a room full of chimps hammering away on typewriters?
CaptainD
I think that one factor in the number of PPV buys is the amount of money spent on marketing. The UFC is paying a ton of money to promote this fight. They have commercials everywhere. They know that a certain amount of money spent means a certain amount of buys added to the event. I wouldn't be surprised to find ount that they were spending millions on ads.
Fightlinker
Yep i'd agree. Everyone who was saying there's been no promotion for the fight ... well, they were right last week. But this week it's been nonstop wall to wall on television and sports networks
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