The more I think about Fedor vs Sylvia, the more I wonder how the hell the guys organizing it are going to pull it off without losing their shirts. There’s still 1001 facts up in the air over all this, but as it stands the event is looking like it’s going to be a huge money pit.
Here’s what we know so far: Affliction is taking the lead on this and have agreed to pay Fedor his 2mil pricetag. M-1 Global is tacking their name on the event the same as they did with Yarennoka. Monte Cox’s Adrenaline has nothing to do with this … the only connection here is that Cox is Sylvia’s manager. HDNet’s involvement is still murky past the event happening at Mark Cuban’s arena. Word thus far also indicates they plan on airing the card on HDNet.
That last fact is what’s boggling my mind at the moment. That must be some kind of mistake, right? Because without PPV, how the hell are they going to even come close to covering the costs of an event like this? You’ve got the main event alone costing around 2.3 million bucks, and then you have to factor in the costs of the arena, staff, promotion, and the list goes on and on and on. Just because Mark Cuban might be ‘giving it away for free’ doesn’t mean there still aren’t costs associated with these things.
Believe what you’d like to believe about how rich people operate, but most of them don’t like losing a million plus bucks, especially on one night. The only way you can consider this a somewhat justifiable expense is if this event is nothing more than an elaborate and very expensive marketing campaign to set up the real money maker later in the year: Fedor vs Randy.
Even if that’s the case, I still think everyone involved is expecting there to be way more money coming out of these two events than there really will be. Strikeforce is the only promotion other than the UFC in America who’s managed to take in over a million bucks in paid gate on a single event. And even if these guys decide to put the fights on PPV, it’s still a huge uphill battle. Fedor vs Lindland did 13k buys. Yes, only thirteen thousand buys. PRIDE 33 did 30k buys. Every MMA company that’s tried to break in on the pay per view business thus far has crashed and burned.
As things look now, you can pretty much guarantee that any fight between Fedor and Timmy is going to lose a fuckload of money. If it’s just being organized as a lead-in for Fedor vs Randy, that’s some pretty damn reckless tactics going on there. There’s two massive ‘what ifs’ surrounding that fight: Fedor could lose to Sylvia and Randy could still be locked up by the UFC for the foreseeable future. And those are just the two most obvious disasters waiting to happen. God knows, Fedor and his managers aren’t exactly known for working well with others. What’s to stop them from torpedoing the whole situation by striking some kind of deal with the UFC halfway through this plan?
All in all, the whole situation (like everything involving Fedor lately) is fucking retardo. But hey … at least it’s not my money.