Dana White is big on telling people not to judge fights before they happen. He repeated this line at the UFC on FOX 4 press conference Thursday. And in a way, he’s right. We’ve seen countless examples of suck-ass fights on paper that turned out to be awesome. So in that sense – the actual quality of the fight – he makes a strong point. But what fans are mostly judging is the credibility of the main fights.
With Shogun Rua vs Brandon Vera, fans were right to call bullshit at the idea of it being a number-one contender fight. It had nothing to do with the quality of the scrap. It had everything to do with it being a main event with title implications. But, considering that it is, in fact, all about the benjamins, and this being a free card and all, the complaining should be kept in focus.
When there are greenbacks at stake, however, such as with the disasters of UFC’s 147 and 149, fans not only have the right to complain, they have a God-given mandate. As consumers we judge every purchase we make, as we should. We may require some necessities, but that shiny new sit-in ass massager is a mighty tempting buy. So we make a judgment call based on sound economic fundamentals. We buy the ass massager, of course.
As with any pay per view, it’s about making the same choice. Is that $50 better spent watching an unnecessary rematch between Rich Franklin and Wanderlei Silva at a catchweight with no title subtext whatsoever, or should we hold out for the Anderson Silva/Chael Sonnen rematch we’ve been dying to see for two years? Well, the fans spoke, they screamed, hell they jumped up on their rooftops and chucked moons. UFC 147 did 140,000 PPV buys, while 148 hit the million mark. It seems the concept of choice is alive and well.
Judging people may be wrong, but judging entertainment is as right as it gets, especially if you’re shelling out your hard-earned bucks for it.