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Everlast jumps on the MMA bandwagon

Up until this point, boxing equipment company Everlast has been on the fringe of MMA. But now it looks like they’re ramping up for a full scale invasion, starting with a partnership with UFC champion in exile Randy Couture and his XTreme Couture gyms:

This long-term partnership marks the commitment of Everlast to become the premiere brand in the fastest growing sport of Mixed Martial Arts. The partnership with Couture allows him to exclusively wear Everlast fight shorts, fight gloves, training equipment and training apparel. In addition, Everlast will be the exclusive equipment and apparel sponsor of Xtreme Couture Gyms, in all locations.

It’ll be interesting to see if Everlast can make any serious inroads into MMA, where the market is already quite saturated with other brands that have been involved in the sport for a long time. I’d go so far as to say Everlast’s reputation as a BOXING equipment company might actually hinder them for a while. God knows you all rag on me whenever I talk about boxing, I figure if you’ve got the choice between a set of Everlast gloves and some Fairtex or Hayabusa gloves you’d pick one of the latter just out of spite. Or maybe you’d just pick whichever pair cost the least. You cheap bastards, you.

In the end, though, perhaps it’s not the hardcore MMA fans who get to decide the success or failure of this invasion. Everlast already has the connections to flood all the chain athletics stores with their gear. So when mom and dad wanna buy Billy that pair of MMA gloves he’s wanted since he saw Never Back Down, they’ve got a major advantage over the smaller existing companies. I guess I don’t really have an issue with that … okay, maybe I do a little. The idea of a big company like Everlast jumping on the bandwagon now when they probably shared the same disdain as the rest of the boxing community regarding MMA in the early days does kinda bug me.

  • MacDaddy says:

    If I’m not mistaken Everlast has been making MMA gloves and equipment for a few years now. The main impediment to their growth has been that their stuff is of mediocre quality.

    I’ve owned 5 pairs of NHB gloves from no-namy type ones to the best of the best and they rank:

    1. Hayabusa/Fairtex (Hayabusa are cheaper and canadian, but the gloves are about equally well built)
    2. Combat Sports Int’l and Ouano
    3. TKO
    4. No-name junkers

    I’ve seen Everlast gloves up close and my impression was they rated about the same as the CSI ones, with so-so leather, uncomfortable seams and crappy lining. Not the worst, but not good.

  • Foojita says:

    I read this in RSS and thought the guy from House of Pain started training.

  • kentyman says:

    Boy, that’d be a shitty song:

    “I’ve seen a grappler hit,
    I’ve seen a wrestler submit,
    I’ve seen a boxer take-down.”

  • Hattori Hanzo says:

    I’ve have a pair of Everlast mma gloves and had no problems other than the seams scratch my hand alittle when I open and close my hands. As for Everlast invasion of mma, the more companies involved the better. More sponsership opportunities for fighters

  • godzillad says:

    If you’re trashing Everlast equipment, then you’re looking at the bargain bin department store crap instead of the professional stuff.

    And they sponsored Denis Kang for a long time while he was in PRIDE.

  • x5BoltMainx says:

    “Or maybe you’d just pick whichever pair cost the least. You cheap bastards, you.”

    Damn straight!