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Dueling billboards

I’m pretty sure this whole Affliction / UFC pissing contest is going to get old fast. Actually, it just seems like the UFC is pissing it’s normal mighty stream while Affliction is going to pop a dick vein trying to keep up. Above, you’ve got dueling ads in New York’s Times Square.

In related news, you’ve also got Affliction holding it’s ‘viewing party’ at the Gold Coast Casino, right across the street from the Fertitta’s Palms Casino. I seem to remember Gary Shaw doing something similar by buying up billboards around the UFC’s headquarters to advertise for EliteXC. Does the UFC really care about stuff like that? I dunno, but you gotta figure Dana and the gang think they’re going to have the last laugh.