Dana White has once again gone and begun to sell up something that will probably won’t live up to the hype:
There’s something no one else has heard. You have no idea some of the stuff that we have planned. I’m going to make an announcement next week that is going to blow people’s minds. That deal is done, but my employees don’t even know yet. I’m renting out a place next Thursday and I’m going to tell them. Then we’ll make the announcement later that day. It’s an indicator of where this business is going over the next five years.
I’d just like to remind everyone that prior earth shaking announcements from the UFC included Brock Lesnar, 32 fighters on TUF instead of 16 and a deal with Budweiser. While a new big sponsor is a big deal for Dana’s bank account, I never really understood why I should give a shit. Is Budweiser going to cover 5 bucks off the price of a PPV? No? What … they increased the price of PPVs after that? Well that sucks.
Suffice to say these announcements have underwhelmed before. But once again I can’t help but find myself getting hyped up. The way Dana describes his plan to take all his employees out on Thursday to tell them what’s up makes me think big things really might be going on. Back when I actually worked a day job, we all got taken out to a dinner to find out the cool company we’d worked for had been bought by Douche Inc. So perhaps this is something else like this … another billionaire throwing his hat in the ring?