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Dana White refutes those figures

Dana White wants you to know those estimated amounts for the UFC’s TV deal from the New York Times are wrong, wrong, wrong:

UFC has a $170 million a year deal with SpikeTV, according the The New York Times. White refutes that figure. That deal is scheduled to end in six months. The cable network regularly airs UFC preliminary-card bouts and has been the home of “The Ultimate Fighter” series since 2005.

According to several reports, negotiations with SpikeTV, a division of Viacom, stalled when UFC requested $325 million a year in rights fees. White refutes that figure as well.

“Yeah, and we wanted three-something?” White said. “Where would they get that? Where would that come from? Come on.” Despite ongoing negotiations with SpikeTV, White said last month that UFC has begun speaking with several other outlets about airing some of the promotion’s fights.

Jonathan Snowden claims sources ‘close to the negotiations’ say the numbers were for ‘the life of the deal’, aka 170 million over 5 years instead of per year. Dave Meltzer has said in the past that the UFC was making around 35 million a year, so that seems to add up a little better than those other insane numbers.

Now for more maybe right / maybe wrong money quotes from the mainstream, via Bloomberg:

NBC Universal’s G4 channel may fetch as much as $600 million in a sale to Ultimate Fighting Championship, according to analysts including David Joyce of Miller Tabak & Co.

Comcast Corp. (CMCSA)’s NBC Universal is in talks to sell the video-game channel to UFC, the mixed-martial-arts fighting league, according to two people with knowledge of the situation. G4 reaches 60 million U.S. homes, and may command $5 to $10 per home in a sale, Joyce said. David Bank, an analyst with RBC Capital Markets, gave the same estimate.

Well, we all knew Dana likes high stakes gambling…