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Dana loves the competition

What do you call something when it’s not a rumor but it’s not true? I’m looking for the right word to describe the Affliction 3 vs UFC 100 thing. While it’s more than a rumor that Affliction has made plans to counter-program UFC 100, I am still very very very very doubtful that it will actually happen. So what the fuck do I call that? Stupidity? I suppose that works.

So Dana White was asked by 5 Ounces (notice how proud they are that they have his phone number and that he returns their calls now, it’s like reading a Kevin Iole column) what he thought of the stupidity, and here’s what he said:

“How do I feel about them trying to counter-program UFC 100?,” White began his statement, before continuing, “I love it. I fucking love it. I love it. I don’t like these guys and I want to see them spend more of their t-shirt money. What they should be worrying about is — they’ve already seen first hand that nobody gives a shit about Affliction MMA — what they need to starting worrying about is nobody wants to wear their goofy fucking clothes anymore either. The fad is over and they better start saving as much of that t-shirt money as they can.”

I grade this rant at a C+ … nowhere near as good as his rant on fight fixing, which set the new bar for Dana’s scathing commentary. Now the next question is: has Dana detected the beginning of the end for Affliction the same way Affliction gave people a heads up about Station Casinos going out of business? It’d be a nice karmic tit for tat, and you have to figure that Affliction’s clothes can only stay hip for so long. I bought an awesome wolf shirt from Wal-Mart seven years ago and that shit is still fresh today. But it’s crazy to think all brands have the same timeless cool factor.