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Dana on last night’s ‘Generic MMA Extravaganza’

No, it’s not part of some secret plot to show off the WEC’s fighters without creating any kind of brand recognition – it’s actually a result of finagling between Versus and Spike over how to promote the event. From MMA Junkie:

“Those of you that have been around the TV business know what a battle it is when you have two different brands and all this other stuff,” White told ( “I really have to thank Spike and Versus for working with me on this thing.

“For me to get Spike over the hump to put this thing on and promote the ‘Countdown’ show and all the other stuff, thank God these guys went ahead and delivered and put on a good night for the sport. It was awesome.”

With the generically titled “Aldo vs. Faber” tag, White was able to lean on his full range of broadcast partners.

“This thing was everywhere,” White said. “It was on MTV2. It was on Spike TV.

“Whenever you promote a pay-per-view, you don’t want to limit yourself. WEC is on Versus. UFC is on Spike TV. We went with no branding for this one, and we got as much promotion as we could.”

Sensible… accurate… reflective of the situation… that can’t possibly be it.

“We just wanted to make sure that we could expose these fights to as many people as possible. A-B-C-D-E-F-G, it doesn’t mean [expletive] to me. Sell some pay-per-views. That’s what we are at the end of the day: a pay-per-view company.”

I think we just found a new ending to the Alphabet Song. That, and I wouldn’t get my hopes up regarding a network TV deal eliminating the PPV game. Looks like it’s here to stay.

PS Aldo might drop to 135 and then move up to 155. Kid’s young – let him fuck around and find his spot – just don’t give him any shit if he hangs out at 145 for the next decade and owns everyone, ok?