Check this out of the blue declaration from Dana White to Sports Illustrated:
UFC president Dana White tells SI.com he’s working on a female division of the UFC, largely because of Rousey’s influence.
“It’s absolutely going to happen,” White said Tuesday of the women’s division.
White says no time frame is set for the new division. Rousey’s transition to UFC, White says, “could happen tomorrow, it could happen a year from now.”
Regardless of the time frame for the women’s division, White says, “The point is I’m committed to this.”
That’s a pretty big switch up from past Dana White comments, unless we’re talking less about a women’s division and more about a Ronda Rousey division. White has been open to the idea of Rousey in the UFC for a while and there’s no way he ain’t looking at Rousey vs Cyborg at the head of a PPV and drooling over the potential buyrate. 500,000+ buys? That’s a 25 million dollar incentive to bring women into the UFC, or at least pretend to as a conduit for more Rousey fights.
This also gives us a little glimpse into the crazy three dimensional chess game Zuffa is currently playing with Showtime over the future of Strikeforce. This spontaneous declaration to Sports Illustrated seems a little too well timed to be anything but some sort of message. What exactly that message is and how it’s supposed to be received is unknown, but Ronda Rousey is one of the few big stars left in Strikeforce. Dana declaring he wants her for his league is like going over to a Showtime executive’s house for dinner and saying “Nice wife. I’m totally going to bang her.” Followed by some obscene tongue wagging and hand rubbing.