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Brock Lesnar sells PPVs

So the numbers have finally rolled in for UFC81 and they’re looking pretty damned high – early numbers say 600k and final count will probably be closer to 650k. I’d just like to point out though that the UFC’s PPV numbers are typically secret, guys like Dave Meltzer and Kevin Iole always seem to get a hold of them when the UFC wants to make some kind of point. In this case, what point are they trying to make? We’re still the fucking shit. Oh, and Brock Lesnar deserves to get paid, so other fighters should shut the fuck up.

For those of you who aren’t that great with numbers (specifically those WEC judges in New Mexico who can’t even add up a scorecard), these numbers make 81 the fourth best selling PPV in UFC history, behind Liddell-Ortiz 2, Shamrock-Ortiz 2, and Liddell-Jackson 2. What makes it more impressive is Brock Lesnar basically carried the card by himself, and can now take his place in history as ‘The most famous guy with a gigantic cock tattoo on his body’.

Big props also have to go out to the UFC, who marketed this fight perfectly. You may or may not remember, but K1 had an MMA show featuring Brock Lesnar last summer, and it performed about as well in PPV as Paris Hilton’s new movie did in theatres. I think more people have been inside her vagina than a theatre to watch that pile of shit.

17 COMMENTS
  • S. Jennum says:

    Meltzer has had cable industry inside sources due to covering wrestling since long before MMA even existed.

  • Hattori Hanzo says:

    Did the numbers take into effect all the wrestling fans who asked for refunds when Brock lost. I say Brock beats Kimbo by F-5 KO

  • Xavier says:

    Another notch in the “MMA isn’t popular, UFC is popular” argument.

  • Márcio says:

    ” What makes it more impressive is Brock Lesnar basically carried the card by himself.”

    There was a heavyweight title fight as well, I’m guessing a large amount of buyers were more interested in that fight that in the freak show attraction.

  • Accomando says:

    “…“MMA isn’t popular, UFC is popular” argument…”

    This will be proven or disproven based on the success of Tito post-UFC.

    Look at what bodog did with the Fedor, 15,000 buys, a joke. UFC so far has proven that they are the only MMA promotion that can make tons of money in the U.S.

  • Michaelthebox says:

    Marcio, you’re almost certainly wrong. Sylvia is a terrible sell and few fans know Nog. When you consider that the baseline is 250,000 buys and that Nog/Sylvia may have boosted that to 350k (and I doubt they boosted it that much) then that means Brock Lesnar was still worth roughly 250k buys on his own.

  • Stevie G. says:

    “There was a heavyweight title fight as well, I’m guessing a large amount of buyers were more interested in that fight that in the freak show attraction.”

    My comment to that is simply: Nope!

  • Xavier says:

    “This will be proven or disproven based on the success of Tito post-UFC.”

    Yeah, that really is the big test. Shamrock, Lesnar, Fedor, Wanderlai… all are non-sells in the United States outside of the UFC. Tito vs. Frank Shamrock COULD make some money, but to sell well on PPV historically, you have to have SOME sort of TV to drive it. It’ll be interesting to see.

  • operator says:

    I beleive that Vince Mc Mahon has spent alot of money to build Brock into a star and now the ufc is cashing in on that investment. Smart even if Brock gets his ass kicked three fights in a row and leaves the ufc they will have made millions without having to build a fighter into a household name.

  • yeah i was in her vagina once and there were so many people in there that i knew, we had a party.

  • I never thought of that… It felt like Lesnar’s MMA debut, the K-1 fight was so insignificant…

    And I think the “MMA isn’t popular, the UFC is” is bullshit. If the UFC suddenly changed its content to “THE ULTIMATE SPOON BENDING CONTEST!” nobody would fucking watch it. Except Uri Gellar. People like watching MMA. The UFC just happens to package it right.

    Maybe that line Dana sprouted should have gone something more along the lines of “MMA is gradually increasing in popularity, however the UFC is still the brand leader in terms of production quality and name-recognition. Fucking shit fucktits.” Or something.

  • I meant the UFC felt like Lesnar’s debut…

  • Mike_N says:

    Like it or not, most people consider the UFC to be the only legitimate MMA organization here in the US, which means that everyone looks second-rate by comparison. And who wants to spend money on something second-rate when you can get the real thing?

    That’s not necessarily my POV, but it’s just a testament to the UFC’s excellent marketing. And yes, that buyrate had to do with whether the pro wrestler could cut it in real fighting, NOT whether Big Nog could beat Sylvia.

  • Accomando says:

    Mr. unbelievablepants said:
    “…I think the “MMA isn’t popular, the UFC is” is bullshit…”

    Can you prove this argument at all?

    I mean, what you wrote here makes no sense at all, well, except for the Uri Gellar part. ….

    “…“THE ULTIMATE SPOON BENDING CONTEST!” nobody would fucking watch it. Except Uri Gellar….”

    I agree MMA is growing in popularity, but if the UFC went away there would be a good chance that MMA’s popularity would go away too. Right now, MMA is a marginally popular sport in the U.S. driven completely by the UFC.

  • Lifer says:

    i say 60% of the drive behind ufc is the gladiator intro. people can really relate to that imagery.

  • Captain says:

    Randy vs Fedor produced by HDNet. Pfft… nobody’s gonna order that except for MMA nerds like us. A Frank vs Tito fight may get some decent buys but nowhere near UFC levels. No, I think the biggest PPV possible at this point in time would be Brock vs Kimbo match in the UFC. I have a feeling it would break all records.

  • Accomando, I just meant that the UFC sounds like they’re saying we’re in love with the UFC brand… Dana White and the Fertittas and nu-metal intros and Las Vegas casinos, where as in fact if it wasn’t for the fighters or the sport of MMA itself, the UFC brand would suck. The relationship is symbiotic.

    If the UFC had a spin off show, the UBC (ultimate barbecuing contest) with the same gladiatorial intro (only he’s holding a spatula instead of a sword) and Dana White swearing a lot, nobody would watch it. Because people want to watch people fighting.

    Although I agree, I’d much rather watch Fedor / Randy in the UFC. Or even better, in DREAM.

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