Manny Pacquaio is currently in Washington meeting top politicians. I guess since he learned how to buy an election from them, he better get some other pointers on how to be corrupt as well. And you know how it is: where Manny goes, so does his 80 year old promoter Bob Arum. When the press asked Arum what he thought of the UFC selling 50,000 seats to UFC 129 in the blink of an eye, Arum scoffed (that seems like an appropriately aged word to use) and said this:
I don’t want to demean UFC, because they’ve done a marvelous job of marketing. But it’s the same audience over and over. It’s white males, and they have never been able to expand their demographic. The Hispanics don’t care anything for it. Most African-Americans don’t watch it. Hey, this country is becoming more and more Hispanic, and it’s growing African-American (in the) audience. So the future success of UFC is limited. The success of boxing is not, because boxing reaches those groups. The only demographic that boxing has lost is the white, young males, period.
Keep in mind this is a guy who once said “UFC are a bunch of skinhead white guys watching people in the ring who are also skinhead white guys. For me, and people like me, it is not something that they ever care to see. They’ve watched it, it’s horrible, guys rolling around like homosexuals on the ground.”
This type of argument from Arum has gone from an opinion to repetitive old fuddy duddy story. You know the sort – you visit your grandpa at the old folks home (okay you don’t, but if you did) and he shares the same offensive thought that ‘the blacks’ are taking over Burger King. Every time. Jesus, grandpa.
As far as the UFC being ‘limited’ by it’s smaller Hispanic and blacktastic demographics, I’d say it’s actually the opposite. The UFC has been banging on both doors for the past few years, and these segments are only getting bigger. If you want to know who’s limited, look no further than boxing which continues to lose more and more interest as it’s stars fade out and it’s old ass fans keel over.