Bellator has been teasing us with rumors of a new TV deal for months now, and now they’ve finally announced where they’re going: not G4 or FX or FuelTV as previously speculated, but MTV2. This is a little interesting as MTV2’s past forays into sports have been limited to lingire football and Mountain Dew style XTREME crap, but Bellator head Bjorn Rebney seems pretty happy about the deal:
“There is absolutely no question our first choice was MTV2,” Rebney said today from Bellator’s Chicago offices. “It’s about who you reach and how reach them. There was no mistake in this deal or in this structure. TNT or USA or ESPN or FX or CBS or NBC or every TV station, the biggest concentration of men ages 12-34 is on MTV2. It’s the same demo that lives and breathes MMA.
“If you’re going to build a brand … in this space, where could there be a better home? There’s no question this was the No. 1 option.”
Here’s the good news: no more constant Fox Sports Net pre-emption of half the events, more shows per season, and interim shows between seasons so Bellator doesn’t disappear for months on end any more. Now the big question is if Bellator keeps the same production style they had for FSN or if they’re going to revamp it for the current MTV generation. Sure, there’s about a million ways they could stink the whole product up going that route, but past the fights (which have been generally great), the shows themselves were pretty dull and dreary. If the price we have to pay to have good non-UFC MMA survive is Bellator getting a Bully Beatdown style makeover, I guess it will at least be entertaining to make fun of.