Affliction’s Todd Beard made his debut into the MMA limelight last week screaming “FUCK DANA, FUCK LORENZO, FUCK STATION, AND FUCK RANDY COUTURE!” Everyone kinda scratched their heads on that last one considering Affliction and XTreme Couture have been butt buddies for a while now, creating a fashion trend so obnoxious together that certain cities clamped down on it like they were dealing with a plague.
Randy started out by simply saying “Yeah, I don’t know what that was about” but now the claws are out and he’s going straight for the jugular with his latest comments: Todd Beard is a drunk and Randy is done with Affliction.
“I’m not terribly surprised by anything he does at this point. He’s been a bit of a loose cannon our entire relationship. Now he’s pushed it over the line where it’s not re-salvageable.”
Couture went on to comment about Beard’s drinking problem.
“I don’t intend to do anymore business with Todd or Affliction in any way. Guys with drinking problems, is what it boils down to. I’ve seen it at several different professional meetings where he’s ordering shots and out of control. And it’s not something I want be associated with.”
It will be interesting to see how easy or hard a de-tanglement of brands will be for the two companies. One thing is for sure: there are plenty of other enzyme-spraying, skull and tophat designing t-shirt companies out there for Randy Couture to do business with. How many big ticket MMA stars are still out there for Affliction to scoop up? Not so many.