So last night marked the end of Bellator’s third season and despite the fact that no one has figured out how the hell they’re making money, owner Bjorn Rebney is promising many more seasons to come:
“I can tell you thankfully there will be a season four, five, six and beyond,” Rebney said. “Four will be starting at the beginning of 2011, and my hope had been that at the Philadelphia event [last Thursday] we’d be able to announce what’s going on from a television perspective. A lot of people always ask the question about Fox Sports Network and about the delays of broadcasts and the preemptions and the nature of that network, and we have overcome that issue, which is great for us. It’s great for our brand development. We’ll be making some firm announcements in terms of start dates and in terms of networks and in terms of times and days for shows in relatively short order.”
The big rumor is that Bellator is moving to the G4 channel and while that’s a much smaller channel, they’re trying really hard to draw some of Spike’s mouth-breather demographic and are already promoting Bellator more than Fox Sports ever did. Who knows if G4 is paying Bellator a decent amount per show but you have to figure any new deal that doesn’t involve getting constantly pre-empted for college soccer is a very, very good thing for the company.